Design Truth:  

At the core, designers are compelled to fine-tune the human experience - the discipline is complex and cannot be reduced to a simple, rudimentary set of visual skills.

While the goal of Visual Design is to create a visual language to communicate concepts, my personal approach to User Experience takes a higher- level, more holistic, collaborative approach to problem solving, placing a clear focus on cultivating empathy, then applying it toward the goal of creating compelling, authentic experiences via strategic interactions. 

UX well done means producing a deliverable the user will never see or even really think about, although it is an abstraction that will certainly be perceived and, in some cases, appreciated.  

What's the Time?

It's time we start thinking beyond the screen, because these kind of interactions don’t just happen on screens - they happen to all of us, every day, in real life.

User experience is human experience, 

...and it seeks to shape our narratives in any given context - be it in the digital realm or beyond.