Trust begins with transparency - CoP could ease minds by providing basic informations about the communities in which they operate, and the improvements they're focusing on.
CoP Recruiting: Using FaceBook as a recruiting tool to help CoP connect with the younger generation they want to reach.
CoP Mobile Intranet: Employees on-the-go can connect & interact with one another, as well as tell their stories - because some of the most interesting and engaging stories come from people in the field.
ConocoPhillips
Situation:
Conoco Phillips wants to establish an identity as a leading, conscientious, innovative E&P company.
Opportunity:
Conoco’s digital platforms could do more to create an engaging identity
User Experience Pillar:
Conoco Phillips has powerful human stories to tell at every level of communication - internally to employees, investors and key stakeholders, and externally to jobseekers and communities in which it operates.
Outcome:
We created concepts representing a vibrant digital ecosystem to reintroduce Conoco into the digital space, injecting an authentically human element into every property leveraged as a way to facilitate both external and internal communication.